In the past, the only goal of webmasters was enhancing the quality and quantity of inbound links. It is also widely known that creating high-quality content, that earns reliable links from authoritative and trustworthy websites is, essential. This has been done for years and is still a vital part of SEO.
Therefore, solely focusing on improving outbound links has since become outdated. These days, the SEO expert has determined that there are three “pillars” on which businesses should place their focus when it comes to internet marketing.
These are content, social media and links. This is particularly true for inbound links directing potential customers to your content that are earned from other websites. Social media “likes” and “retweets” also play an integral role in promoting your business as they serve as endorsements of your content. Therefore, online marketing companies should consider adjusting certain tactics and even their way of thinking to ensure a company continues to rank well in Google.
Google, Bing and Yahoo now place much more importance on combining and unifying all three of these vital “pillars”. A single element will only play an insignificant role in the ranking algorithm. However, combining all three elements will create an amplified outcome in the rankings, providing the business with greater benefits.
Typically, the technique used to make sure a website is found is viewed by a number of client-side marketing services as some type of must-have secret. These marketers usually do not have the inclination or take the time to study, analyze and become completely engaged with this crucial tool in their armory of market visibility, acquisition and development.
Instead, they tend to pass the responsibility for SEO development to their digital agency. This is done with the expectation that creating some sort of digital magic will somehow make it all work. This eliminates the chance of gaining true insight into the wants and needs of buyers and prospective buyers. It is also a missed opportunity to understand the language used to find what these consumers need.
To maximize the effects of internet marketing, here are five things you should know.
1. Truly Understand the Meaning and Functions of SEO
Search engine optimization is essentially a technical term used by digital marketers that refers to the process of making websites easily found online. This visibility is dependent on the words and phrases customers and prospects will use when looking for the products and services you supply on the Internet. The closer the on-site phrases are to the ones used by the searcher, the higher your company site will be in the search engine ranking.
Therefore, even with in-depth knowledge of the products or services your company provides, you may think about them in a completely different way from people who are searching for them. This indicates that your search language could be entirely different from theirs and this could be causing the disconnect.
2. Fit Your Keywords With Customer Language
This is a tremendously vital aspect of SEO because while your own in-house corporate jargon might be used to describe your services or products on your website, the prospective customers could be searching for your goods using an entirely different search term.
For example, you supply “Sweet Retreat,” a top-of-the-line line of candy products. As such, you naturally gravitate toward using this brand name all over your website to direct as many consumers as possible to discovering your line of candies online.
3. Your Brand Name Versus Consumers’ Search Term
While promoting your brand is essential, sweet-craving searchers may not have heard of your particular products and have not yet become loyal customers, they simply need to satisfy their craving for sweets in short order. This means that your carefully crafted brand name will not be on their radar. Therefore, your products will not be found and you will have missed the opportunity to boost your sales volumes.
Instead of searching for a brand they have never heard of, these sweet-loving consumers will be using words and phrases they understand to find the services they want. These include keywords like ‘chocolate sweeties’, ‘chocolate sweets’ and ‘chocolate candy’.
4. Find the Happy Medium Between Your Customers and Your Brand
To do this, you will need to research, learn and become more knowledgeable of the keywords used by sweet-loving consumers to look for your products. These can be built into both your meta-data and on-page content. This will help to drive consumers, who are not already aware of your brand, directly to your website to find your “Sweet Retreat” products.
As soon as this is accomplished, you will have succeeded in starting the sales journey. In addition, you will have assisted them in understanding that your “Sweet Retreat” products are the only chocolate candies they will ever need.
5. Use SEO to Develop a Continuous Sales Pipeline
Regularly update this customer-savvy strategy to include new search phrases as they come about. This will help you to effectively compete with your competitors. Doing this will drive a constant stream of new consumers to your website, which will ultimately have a positive impact on your sales pipeline and stream of revenue.
Reuben Hosler of Reuben Hosler SEO says, “The key to effective SEO is two-fold. You need to know which search phrases potential customers use when searching for products like yours and you need to know where, exactly, these search phrases should be placed in your on-page content. This is essential in attaining the highest search rankings.”
Therefore, instead of a weird, inexact science or must-have mystery, in the right hands, SEO can generate solid performance in your sales pipeline. This can, in turn, produce effective, long-term return on investment.
Mastering the art of effectively using these three “pillars” will help you maximize the impact of your internet marketing efforts.