How To Make A Lean, Mean Homebuilder Marketing Strategy

Homebuilder marketing strategies can be effective if done right.When it comes to the homebuilder marketing business creating a lean, mean strategy that works is crucial to its success. When we say lean and mean it only means that it is easy to manage, responsive to marketing trends and of course produce results. If you feel that you have a slow, bloated homebuilder marketing strategy that is further bogged down by inefficient and outdated systems maybe it is time to take a different look. Here is how.

Cruise Through the Options

Its about choice the right homebuilder marketing strategy

With so many possibilities available like digital marketing that includes SEO, advertising and social media to name a few, one can easily get lost in translation and not achieve anything worthwhile. The vast array of possibilities means that homebuilders may just try everything to see what works. This is not only expensive but difficult to implement.

Establish Short Term Objectives For Your Homebuilder Marketing Strategy

Prior to embarking on a new campaign, step back and look at the big picture. Ask yourself what are the business goals that you are trying achieve in the next ninety days? What are the targets that you need to achieve in order to fulfill your objectives?

Examples would be:

Targets to achieve those goals may include:

  • Improve website traffic by at least 50%
  • Establish 200 new leads
  • Convert at least 15% of lead list to on-site appointment

Establish Clear Communication Lines

Establish clear communication with your homebuilder marketing strategistIt is paramount that you communicate these goals effectively to a homebuilder marketer like Rick Storlie the New Home Sales Coach so that there is no misunderstanding. Miscommunication leads to murky expectations and a lack of true direction as to where the business should be going. Establishing clear communication through the establishment of an implementation plan, assignment of roles and responsibilities and setting due dates to achieve them will allow you to achieve a lean mean marketing strategy for your homebuilder marketing business.