It is time to update your SEO dictionary today. Let us add a new and important term to it, mobile-first indexing. Here, we shall understand the meaning as well as the importance of mobile-first indexing.
What is Mobile-First Indexing?
The mobile-first indexing is one of the many and most prominent steps taken by Google to revamp the overall web user experience of internet users on mobile devices. Mobile-first indexing is the set of rules established by Google to rank the mobile-friendly version of your website. Yes, it is very important that you have a mobile-friendly version for your website. In case you don’t, you can hope to see a sharp decline in the website rankings over the next few months.
Google gives websites with dedicated mobile versions priority over the normal websites in rankings for the search results on a mobile device. A quick fact, there are currently more smartphones than humans on the planet. With over 7 billion smartphones in existence, it is very important you have a mobile-friendly version of your website. Not having one will easily cost you a big chunk of the audience that likes to browse through smartphones.
The Technicalities Behind Mobile-First Indexing
You already know that Google uses crawlers to assess the content on your website and award a ranking based on various factors like keyword density, readability as well as backlinks. These bots are designed to operate differently on the mobile version and the desktop version of the Google search engine.To make your website mobile first index, contact www.hpsangha.com Search engine optimization expert from India and increase your ranking on search engine.
The Google crawlers are responsible for assessing if the website has a mobile-friendly version of it or not. In case it does not, no harm done since the crawlers will then start assessing the desktop version of the website. However, in case you do have a mobile-friendly version of the website, the crawl bot will first assess this version and boost your rankings in search results via mobile devices.
So How Does Mobile-First Indexing Affect You?
As mentioned in the previous section, the bots have the responsibility of assessing the mobile-friendly version of your website first. Therefore, your website rankings on the mobile devices carry a huge weight on the overall website rankings on the search engine. This also implies that you need to lay enough emphasis on optimizing both your mobile-friendly as well as desktop-friendly versions of the website to avail quantifiable results out of the equation.
The mobile-first indexing is a relatively newer method of approach by Google, and it will take a small amount of time before going full-fledged hitman on existing websites. Therefore, you have enough time to create a mobile-friendly version of the website to maintain or uplift your website rankings on the search results.
While creating the mobile-friendly version of the website, do keep the choice between responsive and adaptive designs open. This way, you will be in a better position to choose the right option for your design. Also, keep posting relevant, useful and readable content on your website to keep it ahead of the competition on Google search results.