How Important is Unique content for search engines

When you see people ranking different products and services online that are being sold from their website, part of the reason they are at the top of the listings is unique content. Whether they have a single product that has a sales page, a niche website, or if they are posting on a blog marketing with affiliate products or advertising, unique content is the key to achieving top positions. I’ve asked seo expert – Grant McArthur to outline the many benefits associated with using content that is absolutely unique, and a few other strategies that can work with this content to help you achieve page 1 rankings.

What Exactly Is Unique Content?

This type of content is written by either the webmaster, or it could be written by someone else that they have paid, and posted on their website. This could be a page, a post, or it could be something on a social media site like facebook . All of this is going to help you get higher rankings. It’s also necessary to use this content, which has never been posted on any other website before, on satellite websites that are helping you generate backlinks. Although there are many other reasons that this content can rank very well, the main reason that it does is because the search engines have never indexed this content before.

How Long Does The Content Have To Be?

The content is not have to be very long. It could be as little as 300 words, but it is highly recommended that you use a thousand words or more on the main page of your website. You could also make regular posts that are 500 words or more, and these can rank for very specific keyword phrases .

 

Can You Use Curated Content?

Curated content is content that has already been used on another website, and although it is not unique, you are going to make it usable material. You are going to put an introduction paragraph, and a conclusion, similar to what you will see on these websites which also are able to rank that material. Therefore, it is recommended that you add curated content from time to time, and also supplement in unique content. This will add more variety to your website, making it look more natural as you are posting on a regular basis. This is going to help you rank higher on the search engines for the keyword phrases you are targeting.

This basic overview of how to use unique content, as well as curated content, should help you start getting top positions on the search engines. It may take you some time, but by the end of the month, you should see several of your pages starting to show up on the search engine listings. You will have to use other strategies such as interlinking your pages, adding outbound links, and getting backlinks if your goal is a number one position. However, if all you do is post unique content, you are going to see more traffic coming in from the search engines because you will be able to rank each of those pages for the keywords you are targeting.

Grant has one of the most reputable SEO agencies in the Uk with locations in many cities, have a look to see if any of them are near you….

https://grantmcarthur.co.uk/edinburgh-seo/

https://grantmcarthur.co.uk/aberdeen-seo/

https://grantmcarthur.co.uk/seo-manchester/

https://grantmcarthur.co.uk/seo-london/