5 Things You Must Know Before You Do SEO

In the past, the only goal of webmasters was enhancing the quality and quantity of inbound links. It is also widely known that creating high-quality content, that earns reliable links from authoritative and trustworthy websites is, essential. This has been done for years and is still a vital part of SEO.

Therefore, solely focusing on improving outbound links has since become outdated. These days, the SEO expert has determined that there are three “pillars” on which businesses should place their focus when it comes to internet marketing.

These are content, social media and links. This is particularly true for inbound links directing potential customers to your content that are earned from other websites. Social media “likes” and “retweets” also play an integral role in promoting your business as they serve as endorsements of your content. Therefore, online marketing companies should consider adjusting certain tactics and even their way of thinking to ensure a company continues to rank well in Google.

Google, Bing and Yahoo now place much more importance on combining and unifying all three of these vital “pillars”. A single element will only play an insignificant role in the ranking algorithm. However, combining all three elements will create an amplified outcome in the rankings, providing the business with greater benefits.

Typically, the technique used to make sure a website is found is viewed by a number of client-side marketing services as some type of must-have secret. These marketers usually do not have the inclination or take the time to study, analyze and become completely engaged with this crucial tool in their armory of market visibility, acquisition and development.

Instead, they tend to pass the responsibility for SEO development to their digital agency. This is done with the expectation that creating some sort of digital magic will somehow make it all work. This eliminates the chance of gaining true insight into the wants and needs of buyers and prospective buyers. It is also a missed opportunity to understand the language used to find what these consumers need.

To maximize the effects of internet marketing, here are five things you should know.

1. Truly Understand the Meaning and Functions of SEO

Search engine optimization is essentially a technical term used by digital marketers that refers to the process of making websites easily found online. This visibility is dependent on the words and phrases customers and prospects will use when looking for the products and services you supply on the Internet. The closer the on-site phrases are to the ones used by the searcher, the higher your company site will be in the search engine ranking.

Therefore, even with in-depth knowledge of the products or services your company provides, you may think about them in a completely different way from people who are searching for them. This indicates that your search language could be entirely different from theirs and this could be causing the disconnect.

2. Fit Your Keywords With Customer Language

This is a tremendously vital aspect of SEO because while your own in-house corporate jargon might be used to describe your services or products on your website, the prospective customers could be searching for your goods using an entirely different search term.

For example, you supply “Sweet Retreat,” a top-of-the-line line of candy products. As such, you naturally gravitate toward using this brand name all over your website to direct as many consumers as possible to discovering your line of candies online.

3. Your Brand Name Versus Consumers’ Search Term

While promoting your brand is essential, sweet-craving searchers may not have heard of your particular products and have not yet become loyal customers, they simply need to satisfy their craving for sweets in short order. This means that your carefully crafted brand name will not be on their radar. Therefore, your products will not be found and you will have missed the opportunity to boost your sales volumes.

Instead of searching for a brand they have never heard of, these sweet-loving consumers will be using words and phrases they understand to find the services they want. These include keywords like ‘chocolate sweeties’, ‘chocolate sweets’ and ‘chocolate candy’.

4. Find the Happy Medium Between Your Customers and Your Brand

To do this, you will need to research, learn and become more knowledgeable of the keywords used by sweet-loving consumers to look for your products. These can be built into both your meta-data and on-page content. This will help to drive consumers, who are not already aware of your brand, directly to your website to find your “Sweet Retreat” products.

As soon as this is accomplished, you will have succeeded in starting the sales journey. In addition, you will have assisted them in understanding that your “Sweet Retreat” products are the only chocolate candies they will ever need.

5. Use SEO to Develop a Continuous Sales Pipeline

Regularly update this customer-savvy strategy to include new search phrases as they come about. This will help you to effectively compete with your competitors. Doing this will drive a constant stream of new consumers to your website, which will ultimately have a positive impact on your sales pipeline and stream of revenue.

Reuben Hosler of Reuben Hosler SEO says, “The key to effective SEO is two-fold. You need to know which search phrases potential customers use when searching for products like yours and you need to know where, exactly, these search phrases should be placed in your on-page content. This is essential in attaining the highest search rankings.”

Therefore, instead of a weird, inexact science or must-have mystery, in the right hands, SEO can generate solid performance in your sales pipeline. This can, in turn, produce effective, long-term return on investment.

Mastering the art of effectively using these three “pillars” will help you maximize the impact of your internet marketing efforts.

Benefits to Hiring a Boutique SEO Company

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Finding the Correct SEO Company For Your Business

Deciding on the right way to market your business/company online is a daunting task given the large array of options available. Every business owner or entrepreneur has to make a decision on whether to work with an in-house marketer or get services from a marketing agency. Due to time limits and tight schedules most entrepreneurs and businesses prefer hiring marketing agencies to handle this important task. Marketing agencies come in two types; the large and boutique agencies. A number of companies and entrepreneurs prefer working with a boutique SEO company probably due to the great benefits they stand to get from it. Here is a look at some of the benefits associated with hiring marketing services from boutique SEO companies:

One on One Attention on Your Account

One of the greatest benefits of working with a boutique company is the fact that you already know the specific person you have to call in case of any issues or inquiries. You are guaranteed of getting a personal experience from the company as you will always deal with the same person all the time. You will never be treated like just any other customer like is the case in most large SEO companies. A boutique company has the advantage of becoming a part of your online marketing team. These boutique companies work with a specific clientele and once you become their client, you will be accorded the maximum attention.

Cost-Effectiveness

Delegating the online marketing duties to a boutique company comes with a lot cost saving on your part. You will not have to hire an in-house marketer who must be paid their monthly salaries every month as long as they work in your company. You will also save a lot in terms of the cost of paid leave/vacation days, employee health care benefits and training costs. Hiring an in-house marketing team will increase the overhead costs of running your company and business when compared to the amount you spend on paying to boutique SEO companies.

Better Customer Service

As a boutique SEO company serves a few clients, you will be assured of getting first class customer services. The boutique SEO agency will ensure that all its customers get the best in terms of service delivery in order to foster their working relationship with them for the long term. The agency will always meet all its deadlines and deliver the best results for you as they have a dedicated team working on making your website great as well as increasing your business reach, exposure and rankings on search engines’ search results.

You Get More than Just Marketing Services from a Boutique SEO Company

A boutique SEO agency will offer your business with more than just marketing services for one fee. You will be guaranteed of getting access to search engine optimization experts, professional and experienced content writers, web design professionals and graphic designers. In addition, these boutique online marketing companies have access to the best social media professionals who will ensure that your company is marketed widely on all social networks in order to reach your target audience.

Bottom Line

Good help is becoming hard to find today and it will take you a long time to land truly skilled, dependable and passionate people to work on your online marketing. Working with a trusted and experienced boutique SEO company, like experts at BigLeagueSearch.net, will guarantee you of all these great values and benefits mentioned above. A boutique agency will handle all your online marketing goals with a personal touch.