Sell More In A Smart Way

Getting results online

Running an effective online campaign of any kind is difficult enough as it is. Search engine optimization (SEO) is a major factor for the success of any website efforts, but it isn’t the only type of digital marketing out there. Furthermore, if you’re dealing with an e-commerce website then there are additional steps that need to be taken to jump ahead of the competition, get the online attention you want from your business. Don’t spend precious hundreds of hours making mistakes, chasing dead ends, or learning the hard way when bringing in a top-notch SEO , digital marketing, and e-commerce consultant can make all the difference!

Offering Top Notch SEO Consulting

When it comes to getting the most out of your optimization efforts, there’s no question that an array of challenges come to mind. There are hundreds of factors that go into what makes one website rank over the other, and there are many concepts like “high-quality content,” “trust flow,” and “authority” where you understand the basic concept but the actual nuts & bolts of how each works for Google and other search engines becomes much murkier in nature.

This makes proper optimization challenging even before dealing with black hat techniques trying to sabotage your efforts or the ever-changing Google updates that shift the rules that affect how websites rank and how to optimize your online presence to avoid the major penalties and jump up over your online competition and then to stay on top.

No matter what area of optimization you need help with, consultants can help make your campaign better. Whether you only need minor tweaking here and there to optimize your efforts or start from scratch with a brand-new campaign, they will identify strengths and weaknesses, what efforts will get the fastest and best long-lasting results, and set you on the right course to seeing unprecedented levels of success with your website…and SEO results keep paying off for the long term!

Professional Digital Marketing Consulting

Optimization is a great way to get more attention online, but there are many other areas of digital marketing that shouldn’t be ignored! There’s a reason many businesses only run Facebook ads : because they’ve seen how effective the right social media campaigns can be. There are many options out there from display and banner ads to pay per click (PPC) advertising to social media, sponsored content, and more. Every niche is going to present its own unique opportunities, as well, which is great for specialists who understand the online marketing world but can be difficult for small or even medium businesses who just aren’t sure how to cut through the ocean of information to find an effective online strategy .

How is your social media setup looking? Have you seen the results that can take place when SEO and SEM actually complement each other to give you twice the results that either alone would provide? Are these terms that just don’t hit home at all or sound like a completely different language?

High-End E-Commerce Consulting

E-commerce is tricky in so many ways, but it also offers an exceptional array of opportunities to attract online traffic and get the sale then and there. If you’re not taking advantage of any part of your business that allows for direct online sales, you’re leaving money on the table. However, running a good e-commerce site means a lot more than just throwing up a page with a few basic listings.

When it comes to e-commerce, about 90% of businesses just throw up something and hope it works. It doesn’t. A good pro understands every single part of creating the perfect page, optimizing it both for the search engines as well as encouraging visitors to take that extra step to buy. There’s no way to sell if no one ever finds it, and what’s the point of having everyone find the buying page if no one makes that jump to purchase?

You really may benefit from an SEO consultant, wherever you are

There’s only so much that can be done in-house, especially when you are treading new online territory with your business, it doesn’t matter if you are in Osaka, Hill Valley, Bad Saeckingen or Vicenza . While there are always stories of people just winging it and finding success, that rarely happens online and even less so anymore. You need to hire an SEO Vicenza , or wherever you are, professional on your side who understands all the ins and outs of online marketing to guide your campaign.

Whether your budget is big or small, your results are going to be much better when you have a professional who can help guide you every step of the way.

How Important is Unique content for search engines

When you see people ranking different products and services online that are being sold from their website, part of the reason they are at the top of the listings is unique content. Whether they have a single product that has a sales page, a niche website, or if they are posting on a blog marketing with affiliate products or advertising, unique content is the key to achieving top positions. I’ve asked seo expert – Grant McArthur to outline the many benefits associated with using content that is absolutely unique, and a few other strategies that can work with this content to help you achieve page 1 rankings.

What Exactly Is Unique Content?

This type of content is written by either the webmaster, or it could be written by someone else that they have paid, and posted on their website. This could be a page, a post, or it could be something on a social media site like facebook . All of this is going to help you get higher rankings. It’s also necessary to use this content, which has never been posted on any other website before, on satellite websites that are helping you generate backlinks. Although there are many other reasons that this content can rank very well, the main reason that it does is because the search engines have never indexed this content before.

How Long Does The Content Have To Be?

The content is not have to be very long. It could be as little as 300 words, but it is highly recommended that you use a thousand words or more on the main page of your website. You could also make regular posts that are 500 words or more, and these can rank for very specific keyword phrases .

 

Can You Use Curated Content?

Curated content is content that has already been used on another website, and although it is not unique, you are going to make it usable material. You are going to put an introduction paragraph, and a conclusion, similar to what you will see on these websites which also are able to rank that material. Therefore, it is recommended that you add curated content from time to time, and also supplement in unique content. This will add more variety to your website, making it look more natural as you are posting on a regular basis. This is going to help you rank higher on the search engines for the keyword phrases you are targeting.

This basic overview of how to use unique content, as well as curated content, should help you start getting top positions on the search engines. It may take you some time, but by the end of the month, you should see several of your pages starting to show up on the search engine listings. You will have to use other strategies such as interlinking your pages, adding outbound links, and getting backlinks if your goal is a number one position. However, if all you do is post unique content, you are going to see more traffic coming in from the search engines because you will be able to rank each of those pages for the keywords you are targeting.

Grant has one of the most reputable SEO agencies in the Uk with locations in many cities, have a look to see if any of them are near you….

https://grantmcarthur.co.uk/edinburgh-seo/

https://grantmcarthur.co.uk/aberdeen-seo/

https://grantmcarthur.co.uk/seo-manchester/

https://grantmcarthur.co.uk/seo-london/